Treeline Dental Is Now the Official Dental Partner of Lincoln City Football Club
There are moments in the life of a business that feel genuinely significant. Not just good news to share, but a moment that reflects how far you’ve come and how seriously you take where you’re going.
This is one of those moments.
We are incredibly proud to announce that Treeline Dental is now the Official Dental Partner of Lincoln City Football Club.
For a dental group that was built from the ground up with a simple but powerful belief, that brilliant dental care should be accessible, warm, and rooted in the communities it serves, this partnership feels less like a business decision and more like a natural next step.
Why Lincoln City FC?
Lincoln City Football Club isn’t just a football club. For so many people across Lincolnshire and beyond, it’s a gathering point. It’s where families spend Saturday afternoons together, where communities celebrate and commiserate side by side, and where the identity of a city comes alive.
Treeline Dental has grown to 15 practices across the East Midlands and South Yorkshire, including right here in Lincoln, with branches in Sleaford, Nottingham, Sheffield, Bolsover, Keyworth, and Rotherham. Our roots are firmly in this region, and Lincoln has always held a special place within our story.
So when the opportunity came to partner with a club that sits at the very heart of this community, it wasn’t a difficult conversation.
Dr Jimmey Palahey, co-founder and CEO of Treeline Dental Care, put it well:
“This is an exciting moment to give Treeline Dental its own official club as we match up one successful team with another.”
What the Partnership Actually Looks Like
This isn’t a background sponsorship that you’ll only notice if you squint at a banner in the corner of the stadium. This is a proper, active partnership built around community, health education, and shared values.
Here’s what you can expect to see:
- Treeline branding on Lincoln City’s first team training shirts: Our name will be visible on the kit worn by the players who represent this city every week. That’s something we’re genuinely proud of.
- Stadium advertising: Treeline’s branding will feature across advertising spaces at the ground, putting oral health awareness in front of thousands of fans on matchday.
- Matchday activations: We’ll be showing up at matches with activities and information designed to connect with fans of all ages in a friendly, accessible way.
- Community events with Lincoln City Foundation: This is perhaps the part that excites us most. The Lincoln City Foundation does extraordinary work across the county through health, education, and community programmes. We’ll be working alongside them to bring oral health education into those programmes, particularly for children and young people.
Oral Health Belongs in the Community
One of the things we talk about a lot at Treeline is that dental care shouldn’t feel distant or intimidating. It should feel like a normal, approachable part of looking after yourself, just like visiting your GP, going for a walk, or eating well. The trouble is, too many people still don’t visit a dentist regularly. Whether that’s down to cost concerns, anxiety, not knowing what’s available, or simply never having built the habit, the result is that oral health problems go unchecked for longer than they should.
Partnering with a football club gives us an incredible platform to change that conversation. Not by lecturing anyone, but by showing up in spaces where people already feel relaxed and engaged, and making oral health feel like something everyone can and should be part of. If you’re looking for a dentist in Lincoln or want to find out more about our NHS and private dental treatments, we’d love to hear from you.
A Word on What This Means for Our Team
We want to say something to our own staff here, because this announcement belongs to them as much as anyone.
This partnership is the direct result of a team of people across 15 practices who have shown up with care, professionalism, and genuine warmth for every patient who walks through their doors. It’s the clinical excellence of our dentists, the calm reassurance of our nurses, and the friendly voice at reception that made Treeline the kind of organisation Lincoln City wanted to align with.
Alongside the community and matchday activities, staff will also be getting access to tickets and experiences at the club as a thank you for everything they do. You’ve earned it.
What’s Coming Next
This partnership is just getting started. Over the coming months there will be more to share, player co-activations, community events, foundation partnerships, and exclusive perks for Treeline patients and staff alike.
Follow us on Facebook and Instagram to stay up to date as things develop, and give Lincoln City a follow too if you haven’t already.
Instagram –
Treeline Dental Care | Treeline Dental Suite | Treeline Aesthetics | Lincoln FCÂ
Facebook –
Treeline Dental Care | Treeline Dental Suite | Treeline Aesthetics | Lincoln FCÂ
One successful team. One successful club. Let’s get to work.