What Information We Collect

We may collect and store the following information:
For Patients:

• Full name, date of birth, address, and contact details
• NHS number (if applicable)
• Medical and dental history
• Payment details and financial transactions
• Appointment records, images (e.g. x-rays), and clinical notes

For Website Visitors:

• Information you provide via forms (e.g. booking requests, job applications)
• Cookies and analytics data (e.g. which pages you visit, browser type)

For Job Applicants:

• CVs, application details, employment history, and references

How We Use Your Information

• We use your personal information to:
  Provide you with safe, effective dental care
• Contact you about your appointments or treatment
• Process payments or manage membership plans
• Refer you to other healthcare providers when necessary
• Improve our services and website performance
• Contact you about offers or updates if you’ve given consent

We only use your data where the law allows, for example, with your consent, to fulfil a contract, or where we have a legal duty (like keeping clinical records).

Sharing Your Data

We may share your data with:

• Other dental or healthcare professionals (e.g. for referrals)
• Payment or finance providers (e.g. Chrysalis Finance for credit applications)
• Regulatory or government bodies if legally required
• Our trusted IT or software providers who help us run our systems

We never sell your data to third parties.

How Long We Keep Your Data

• Patient records are typically kept for at least 11 years after your last visit, or until you reach age 25 (whichever is longer)
• Job applicant data is retained for up to 6 months unless hired
• Financial data is retained as required for tax and audit purposes