A new survey reveals women think a perfect, youthful smile more important than the perfect figure. The first thing women notice about someone is their smile and over half believe a perfect smile would make them more attractive. However, despite women placing such importance on having a beautiful smile, almost half (44%) of those aged […]

Discoloured teeth are not uncommon – which is not a surprise, given the nation’s love of coffee, tea and wine. Nearly half of the population are unhappy with their smile, with a further 64% putting this down to discoloured teeth. Nowadays there is a whole spectrum of smile-brightening treatments available – but which is the […]

Why beauticians who offer teeth whitening are breaking all the rules This week, a beautician who was found guilty of illegal teeth whitening – burning the gums of her ‘client’ while carrying out the cosmetic treatment in her living room – claimed she had no idea she had broken any rules. The General Dental Council brought a case against […]

Teeth whitening – how do you know what to look for or what you ask? And who should do it? Teeth whitening has become a popular treatment, but over the last 10 years there has been confusion as to who can legally provide teeth whitening and whether this constitutes a cosmetic or a dental procedure. It is hardly […]

‘Your smile is so beautiful!’ How long has it been since you’ve heard these words? More significantly, how long has it been since you thought that yourself when you looked in the mirror? It is possible to lighten the colour of your teeth for a brighter smile with a teeth whitening procedure. Teeth whitening used to be […]